Po.et is a shared, open, universal ledger designed to record metadata and ownership information for digital creative assets. Po.et is a continuation of Proof of Existence, the first non-financial application of the blockchain. By creating an open platform on the Bitcoin blockchain, Po.et aims to create the most institutional, globally-verifiable record of digital media assets. This record will be a framework for building smart, interoperable media applications using a shared, standard and extensible metadata format.
In the same way that blockchain technologies have revolutionized the financial industry by creating an immutable and distributed accounting ledger serving as a platform for financial applications, Po.et will transform the publishing industry by creating an immutable and distributed ledger for creative works that may serve as a platform for both centralized and decentralized media applications.
We leverage blockchain technology to ensure the existence, integrity, attribution of assets, analytics and data as we lay the groundwork for new models of financial exchange, collaboration and sharing. As such, Po.et enables value and trust to flow within the publishing and digital media industry between publisher, editor and content creator.
The core objective of Po.et is to create a platform which simplifies the process for publishing, licensing and authentication of digital assets. Simplifying the publishing process necessitates solving the issues of document integrity, licensing, arbitrage, analytics, syndication and attribution of digital assets. Po.et aims to create a blockchain-based platform with added smart contract functionality and applications to facilitate distribution of digital creative works and remove barriers to entry for publishers and asset creators by solving these issues.