The Roadmap is a shared, universal ledger designed
to track ownership and attribution for the world’s
digital media assets.

  1. Pre-Dawn

    1. Bitcoin Whitepaper
      Satoshi realeases Bitcoin and, amidst the flurry of excitment, many see the platform as having potential beyond financial applications. The first message is inscribed into the "genesis block."
    2. Proof of Existence 1.0
      Manuel Araoz creates one of the first non-financial blockchain applications: a website where users can upload a document and hash it into the Bitcoin blockchain.
  2. The Genesis

    1. Original Idea for
      A team at Bitcoin Magazine, the birthplace of Ethereum, brainstorms a platform to timestamp and tokenize published articles.
    2. Joining BTC Labs joins BTC Labs, an incubator for blockchain technology projects run by BTC Inc.
    3. Initial Kickoff
      The team meets in the U.S. to outline the initial architecture of the network.
    4. Seed Funding
      The team travels to Shanghai to meet with investors and raise seed capital to pave the way for "The Future of Media."
    5. Development Team Grows
      Lautaro Dragan and Álvaro Crespo join the team to develop the Alpha release.
    6. Colombia
      Development team spends a month together in Colombia to kick off the Alpha release development cycle.
    7. LTB Partnership
      BTC Media acquires Let's Talk Bitcoin and converts existing LTB token balances to tokens.
    8. The Authenticator App Enters Beta
      The Authenticator App enters the App Store to provide secure identity solutions.
    9. Foundation Established
      The Foundation is established in Singapore.
    10. Blockchain Proofs Recognized
      The State of Arizona recognizes that electronic signatures using blockchain technology and smart contracts are valid, legal contracts and records.
    11. Officially Revealed
      The publisher tool is unveiled at the Maven Media Summit in Seattle, Washington.
    12. Jeff Garzik Joins Advisory Board
      A Bitcoin Core developer, Garzik comes on board as technology advisor to
    13. Konstantin Richter Joins
      A veteran of the media industry, Richter brings many years of experience to a business development role, engaging publishers for
    14. Jaxx Announced as Custodian Partner
      Jaxx, a leading digital asset wallet, signs on to become a wallet provider for the token.
    15. Raises $1M raises $1 million in funding from angel investors and strategic partners.
  3. The Rosetta Era

    1. Testnet Goes Live launches a public testnet with initial alpha partner Bitcoin Magazine.
    2. First Publishers Integrate
      Coin Speaker, the Merkle and other publishers join as alpha partners.
    3. The Token Sale successfully raises $10,000,000 in tokens during the token sale.
    4. Version Control and Edit Logs
      Publishers and readers will be able to view different versions of assets through time, each with an immutable timestamp.
    5. Standard Metadata Schema
      Using existing data, will support a standardized metadata format for digital assets.
    6. Frost App Release releases the official wordpress integration using an open API.
  4. The Guttenburg Era

    1. Licensing Marketplace will support custom content licenses, in addition to Creative Commons and other industry standards.
    2. Revenue Sharing
      Multiple owners for a digital asset can share in the profits and licensing revenue from that asset.
    3. Payment Channels
      Payment channel support will enable frictionless and instant micropayments.
    4. Asset Marketplace
      The content marketplace launches with 20+ integrated publishers.
    5. Immutable Portfolio
      This feature will enable content creators to maintain an immutable record of digital assets across different publications.
    6. E-book Registry's standard e-book metadata format will provide a less costly, open system for e-book publication similar to today's ISBN codes.
  5. The Alexandria Era

    1. Image and Video Support
      While only supported written content initially, the platform now supports adding graphics to the network.
    2. Open, Decentralized Marketplace will open the digital media asset marketplace to all content creators, publishers, editors and other interested parties.
    3. SEO Liquidity
      Using, publishers have a transparent price discovery tool to effectively "liquidate" their SEO value for some time interval.
    4. App Platform Launches
      Developers are able to build and deploy smart contracts and other DApps that interact with the network.
    5. Audio Support
      Users can now register sound clips, podcasts and music to the platform.
    6. Reputation System will integrate a reputation and dispute resolution system to combat spam or fraud on the network.